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MKT 3305 Principles of Marketing: Quick Starts

This guide contains resources that will help with the Principles of Marketing research and project.


These resources are places that you can go and find basic, necessary facts quickly.  They contain information on areas that are important in constructing a marketing plan. If you should encounter trouble in using the resource or in locating information, remember to contact the business librarian, Carol Schuetz, for help.

Grocery Shoppers

Pew Center Research

A Guide to Finding Articles

Quick Starts

These resources are good places to start.  They provide information on industries and consumers.  By clicking on the i following each resource, you will see more information about using that resource.  If you have trouble locating the information you are looking for, consult your librarian for help.

Subject Guide

Locating NAICS Codes

The NAICS code (North American Industry Classification code) is the code used by the government to classify similar businesses together.  This code can also be very useful for gathering information about a particular industry.

There are two ways you can locate the NAICS code for your industry. One way is to consult the NAICS Manual which is kept behind the information desk on 1st floor, Jones Library. The call number for the manual is Jones Info Desk HF1042 .N677x 1997. This manual contains an alphabetically listing of various industry activities and services.  By using the manual, you can check the listing for the activit(ies) or service(s) that your business or industry provides.  Along with descriptive information, you will find the NAICS code associated with that industry.  The second way to locate your NAICS code is by going to the Census homepage at the address below.

Here you will find the search box where you can search by keyword to locate the NAICS code for your industry.