Electronic Resources
The following are electronic resources that provide information in the form of statistics or articles either about consumers and their behavior or purchasing activities.
- ProQuest One Business This link opens in a new window
Provides business information from scholarly and popular periodicals, newspapers, market research reports, dissertations, books, videos and more.
- Business Source Complete This link opens in a new window
Provides access to full-text business journals and scholarly, peer-reviewed journals.
- Mintel reports This link opens in a new window
Offers market research reports covering US consumer markets.
- Passport GMID This link opens in a new window
Containing millions of demographic, economic, and marketing statistics for countries worldwide.
Try these from the library
The following books are in the Baylor University Libraries. They will provide information about population demographics that will helpful in planning your marketing strategy.
- CPA, community profile analysis. Consumer and business demographic reports. McLennan County, TX.Call Number: Jones REF HC 107 T42 M333xDemographic data for McLennan County. Covers population, educational and business aspects for Waco and all surrounding communities. 2000 census data with annual projection updates.
- Demographics of the U.S.: Trends and Projections byCall Number: Jones Ref HB849.49 .R875 2007ISBN: 1933588284Contents: Attitudes and behavior -- Education -- Health -- Housing -- Income -- Labor force -- Living arrangements -- Population -- Spending -- Wealth.
- Demographics USACall Number: Jones Ref HF5415.1 .D46ISBN: 189185660XThis book contains population statistics, purchasing power information, sales and marketing numbers along with statistics on consumer consumption.
People and Preferences
- Best customers : demographics of consumer demandCall Number: Jones Ref HC79.C6 R87 2009ISBN: 1933588063Based on data from the Bureau of Labor Statistics’ 2006 Consumer Expenditure Survey, Best Customers analyzes household spending on more than 300 products and services by age of householder, household income, household type, race and Hispanic origin of householder, region of residence, and educational attainment of householder. It identifies which households spend the most on a product or service (the best customers) and which control the largest share of spending (the biggest customers).
These books from the Jones Library reference collection will help you with information about people and their purchasing preferences.
- Household spending : who spends how much on what.Call Number: Jones Ref HC110.C6 O34 2007ISBN: 1097-962XBased on unpublished data collected by the Bureau of Labor Statistics’ Consumer Expenditure Survey, Household Spending examines how much American households spend on hundreds of products and services by the demographics that count—age, income, household type, region of residence, race and Hispanic origin, and educational attainment.
- Who's Buying seriesThe Who's Buying series is based on unpublished data collected by the Bureau of Labor Statistics' Consumer Expenditure Survey. It examines how much Americans spend on various products and services by the demographics that count: age, income, high-income households, household type, race and Hispanic origin, region of residence, and education. To round out the spending picture, it also presents who-are-the-best-customers analyses of the data, showing the demographics of spending at a glance. The individual titles of this series can be found by searching the library's online catalog for the title "Who's Buying".
Subject Guide
Datasets
- Data-PlanetResource for building statistical tables from licensed and public domain datasets.
- PolicyMapProvides demographic, education, health, geographic data and more. Offers the user the capability of presenting the data visually through maps, tables, and reports. This resource is geared toward non-GIS experts who want to analyze large amounts of data
