The following are electronic resources that provide information in the form of statistics or articles either about consumers and their behavior or purchasing activities.
Provides business information from scholarly and popular periodicals, newspapers, market research reports, dissertations, books, videos and more.
Provides access to full-text business journals and scholarly, peer-reviewed journals.
Offers market research reports covering US consumer markets.
Containing millions of demographic, economic, and marketing statistics for countries worldwide.
The following books are in the Baylor University Libraries. They will provide information about population demographics that will helpful in planning your marketing strategy.
These books from the Jones Library reference collection will help you with information about people and their purchasing preferences.