Electronic Resources
- Advertising RedBooks.comThis is the electronic equivalent of the Advertising redbooks to the right and contains all of the information of the paper versions.
Advertising rates and expenditures
- The advertising red books. Agencies.Call Number: Jones REF HF 5805 S72Contains names and listing information for businesses classified as advertising agencies.
- The advertising red books. Advertiser, business classifications.Call Number: Jones Ref HF5805 .S7 2006Contains information on businesses and their advertising: advertising budget and what types of advertising that are used by the business.
- Standard Rate and Data Service (SRDS)SRDS provides advertising rates and circulation figures and is availble in the following sections:
Direct marketing list source
Out of home advertising source
Radio advertising source
SRDS business publication advertising source
SRDS circulation
SRDS newspaper advertising source
SRDS print media production source
TV & cable source
Each section can be found on OneSearch by searching for it by title. - U.S. sourcebook of advertisersCall Number: Jones Ref HF5805 .U8x 2008This is a directory of publicly owned corporations that advertise.
A guide to web marketing: successful promotion on the net by ISBN: 0749431857This book is available as an e-book through the Baylor Libraries. Please search OneSearch for this title.
