U.S. Census
The American Fact Finder from the Census Bureau is a great way to locate basic demographic information for people and businesses in the United States. The Guided Search walks you through the process of finding your information. Tell it who or what you are looking for, define your location and select the table that best fits your needs.
Industry information - databases
These are databases that will help you find industry information .
- BizMinerOffers industry financial analysis benchmarks for business and industry market trends.
- Business Source Complete This link opens in a new windowBusiness Source Complete provides access to industry-related trade publications and industry profiles from a variety of sources.
- IBISWorldBusiness reports in four categories: industry market research, industry risk ratings, global industry research, and business environment. Industry reports for China are also included.
- Mintel reports This link opens in a new windowThis resource offers research reports covering European, UK-specific, and US consumer markets. The reports analyse market drivers, sizes and trends, market segmentation, along with consumer attitudes and purchasing habits.
- SMA : sports market analytics This link opens in a new window
Provides searchable news and market research from the National Sporting Goods Association and other industry sources.
- SPORTDiscus This link opens in a new windowBibliographic and full-text database covering conference proceedings, both serial and monographic literature on sports, physical fitness, exercise, sports medicine, sports science, physical education, kinesiology, coaching, training, sport administration, officiating, sport law and legislation, disabled athletes, sports facility design and management, intramural and school sports, doping, health, and health education.
Datasets
Datasets provide information in the form of data from a variety of sources. This resource can provide demographic data about consumers as well as data on the consumption of different items. Please see your Baylor business librarian for help in using this database.
- Data PlanetProvides statistical data from U.S. government publications, state and private sources, and international organizations. Conduct search by keyword(s) and limit results by publishing organization, geographic region, local area, or broad subject. Data may be further restricted by demographic features (age, marital status, industry, etc.).
- How to Use Data-PlanetThis guide will take you through finding a datafile on Data-Planet.
- PolicyMap This link opens in a new window
Provides demographic, education, health, geographic data and more. Offers the user the capability of presenting the data visually through maps, tables, and reports.
Business Librarian
Market Research Handbooks
The Following handbooks are available through the Business Source Complete database. They can be found by search the handbook title as "Source Title".
- Casinos, Gaming & Wagering
- Consumer Behavior
- Entertainment, Media & Advertising Market Research Handbook
- Healthcare Business Market Research Handbook
- Leisure Market Research Handbook
- Restaurant, Food & Beverage Market Research Handbook
- Retail Business Market Research Handbook
- Sports Marketing
- Travel & Tourism Market Research Handbook
