These resources are places that you can go and find basic, necessary facts quickly. They contain information on areas that are important in constructing a marketing plan. If you should encounter trouble in using the resource or in locating information, remember to contact the business librarian, Carol Schuetz, for help.
These resources are good places to start. They provide information on industries and consumers. By clicking on the i following each resource, you will see more information about using that resource. If you have trouble locating the information you are looking for, consult your librarian for help.
Provides demographic, education, health, geographic data and more.
Provides information on many well known privately-held companies in addition to M&A activity, PE & VC information and funding deals.
Provides online access to major publications and company information from Standard and Poor's.