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Sports Marketing: Electronic Resources

These pages contain resources that will help those in the Sports marketing program.

Locating NAICS Codes

The NAICS code (North American Industry Classification code) is the code used by the government to classify similar businesses together.  This code can also be very useful for gathering information about a particular industry.

There are two ways you can locate the NAICS code for your industry. One way is to consult the NAICS Manual which is kept behind the information desk on 1st floor, Jones Library. The call number for the manual is Jones Info Desk HF1042 .N677x 1997. This manual contains an alphabetically listing of various industry activities and services.  By using the manual, you can check the listing for the activit(ies) or service(s) that your business or industry provides.  Along with descriptive information, you will find the NAICS code associated with that industry.  The second way to locate your NAICS code is by going to the Census homepage at the address below.

Here you will find the search box where you can search by keyword to locate the NAICS code for your industry.

Datasets

ProQuest Datasets provide information in the form of data from a variety of sources.  This resource can provide demographic data about consumers as well as data on the consumption of different items.  Please see your Baylor business librarian for help in using this database.

Industry information - databases

These are databases that will help you find industry information .

Advertising

These resources provide information about advertising in various media and company expenditures for advertising.

Subject Guide

Market Research Handbooks

The Following handbooks are available through the Business Source Complete database.  They can be found by search the handbook title as "Source Title".

  • Casinos, Gaming & Wagering
  • Consumer Behavior
  • Entertainment, Media & Advertising Market Research Handbook
  • Healthcare Business Market Research Handbook
  • Leisure Market Research Handbook
  • Restaurant, Food & Beverage Market Research Handbook
  • Retail Business Market Research Handbook
  • Sports Marketing
  • Travel & Tourism Market Research Handbook