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ADM 4396 - Fashion Trend Analysis and Forecasting: Reference Works

In this guide, you will find resources to help you with the business side of fashion forecasting. This includes company and industry related resources as well as resources for demographic/psychographic information.

Handbooks and Manual

Practical marketing-related handbooks and manuals.


These are specialized encyclopedias and dictionaries for business.  You can find these resources in the reference collection on 1st floor, Jones Library.

Subject-specific resources

Below are fashion-related reference resources which are found on the shelves on 1st floor, Jones Library.

Subject Guide

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Carol Schuetz
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