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Marketing

The Marketing research guide provides library resources that will provide information and research on Marketing topics.

Introduction

Welcome to your Library Guide

What you will find in this guide:

  • Databases for researching companies and industries
  • Resources for locating articles
  • Resources for demographics/consumer research
  • Internet resources
  • How to get help
  • Citation management resources

 

                       

Purpose

This research guide provides users with library resources to 

  • Investigate current topics in Marketing and Advertising and locate relevant articles on these topics
  • Locate statistical facts related to consumer demographics and customer preferences
  • Research companies and industries of interest to Marketing
  • Indentify Marketing and Advertising Associations

Audience

spotlightThis library guide is part of our “spotlight on the disciplines” literacy tier. In this tier you will be introduced to advanced academic research skills. These skills are developed by working with research librarians in upper-level courses specific to their discipline. The spotlight represents the in-depth instruction, library guides, advanced search strategies, and research consultations provided by the research & engagement librarians.

University Libraries

One Bear Place #97148
Waco, TX 76798-7148

(254) 710-6702