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Marketing

The Marketing research guide provides library resources that will provide information and research on Marketing topics.

Datasets

The following resources are sources for datasets.  Information covers demographics, consumer preferences and economic conditions.

Consumers

When looking for information on consumer attitudes and habits, one of the resources below can be very helpful. These contain information on consumer trends and habits as well as trends for countries other than the United States.

University Libraries

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Waco, TX 76798-7148

(254) 710-6702