Dictionaries and Encyclopedias
- Dictionary of advertising : direct response marketing and sales promotion byCall Number: HF5803 .J4xISBN: 0273031368
- Encyclopedia of major marketing campaigns.Call Number: HF5837 .E53
General Works
Web copy that sells : the revolutionary formula for creating killer copy every time by Call Number: HF5548.32 .V45ISBN: 0814472494
Branding unbound : the future of advertising, sales, and the brand experience in the wireless age by Call Number: HF5548.34 .M38ISBN: 0814472877
Success secrets of the online marketing superstars by Call Number: HF5415.1265 .M47ISBN: 1419505017
Layout workbook : a real-world guide to building pages in graphic design by Call Number: NC1000 .C85ISBN: 159253158X
Fashion brands : branding style from Armani to Zara by Call Number: HD9940.A2 T86 2005ISBN: 0749442999
Born to buy : the commercialized child and the new consumer culture by Call Number: HF5415.33.U6 S355ISBN: 068487055X
Advertising by design : creating visual communications with graphic impact by Call Number: HF5823 .L23ISBN: 0471428973
