"These issues are important for all companies that use data, but they are particularly important for companies with business plans that depend on consumers, customers, or clients being willing to entrust their data to the business. As data collection methods evolve, the amount of data collected by companies will grow, and data security concerns will rise. As a result, a company's reputation and consumer trust will increasingly become of paramount concern." (Bloomberg Law, Big Law Business, "Ethical Considerations in Using Social Data" - https://biglawbusiness.com/ethical-considerations-in-using-social-data/)