What is Qualitative Data Analysis?
QDA consists of both the exploration of qualitative data as well as the analysis of qualitative data in order to identify and measure patterns, themes, and trends.
In this hands-on workshop, we will cover:
Investigate the 4 W's and the H:
This Jupyter Notebook is designed to walk you through 7 broad areas in order to explore your transcripts.
Data Used: Survey_TrumpSupporters2016.xlsx
Tool Used: Microsoft Excel
Analysis: Coding (assigning thematic tags) to survey responses
Analysis: Visualizing (time and interest permitting)
Tip: To use this method with transcript(s), use BUTANE and export step 5 (sentiment) to Excel.